A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of:

Question

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This is an example of a media objective, which specific goals related to reach and frequency of advertising messages aimed at a target audience. Needledrop refers to the use of pre-recorded music in advertising, medium integration refers to the use of multiple channels to promote a product or service, and corporate/advertising vision refer to higher-level strategic goals for the company/advertising campaign.

A Company's Goal to Reach 50 Percent of the Target