Advertising appeals that relate to consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.
A)informational
B)rational
C)product popularity
D)emotional
E)product feature

Question

Quizplus · Accepted Answer

Emotional appeals tap into consumers' feelings and desires, such as the need for social acceptance, love, desire, and happiness. These appeals address consumers' psychological and social needs, making them effective in influencing purchasing decisions.

Advertising Appeals That Relate to Consumers' Social And/or Psychological Needs