With respect to advertising messages, which of the following best defines creative strategy?
A)It involves determining what the advertising message will say or communicate.
B)It involves determining how much the advertising campaign will cost.
C)It involves determining the number of creative personnel required for the advertising campaign.
D)It deals with optimizing the budget for online advertising campaigns.
E)It deals with avoiding factors that lead to divergence in advertising creativity.

Question

Quizplus · Accepted Answer

Creative strategy involves determining what message the advertising should communicate. It is the process of defining the message that will be conveyed in the campaign. This includes deciding on the central theme and key messaging points that will be used to communicate with the target audience.

With Respect to Advertising Messages, Which of the Following Best