Which of the following is true of creative tactics in relation to advertising messages?
A)It deals with avoiding the creation of animatics for testing a commercial.
B)It involves determining how much the advertising campaign will cost.
C)It involves determining how the message strategy will be executed.
D)It deals with avoiding the factors which lead to divergence in advertising creativity.
E)It involves determining what the advertising message will say or communicatE.One of the most important components of an integrated marketing communications program is the advertising message.Creative tactic involves determining how the message strategy will be executed.

Question

Quizplus · Accepted Answer

Creative tactics involve determining how the message strategy will be executed, which includes decisions about the creative approach, tone, style, visuals, and other elements that make up the advertising message. Options A, B, and D are not accurate descriptions of creative tactics in relation to advertising messages. Option E refers to the message itself, not the execution of the message strategy.

Which of the Following Is True of Creative Tactics in Relation