The _____ step of Young's creative process model deals with putting the problems out of one's conscious mind and turning the information over to the subconscious to do the work.
A) problem detection
B) illumination
C) immersion
D) reality
E) incubation
Correct Answer:
Verified
Q43: The rationalists of creative advertising argue that:
A)all
Q44: According to Young's and Graham Wallas' versions
Q45: The _ step of Young's creative process
Q46: According to the creative process outlined by
Q47: According to Young's version of the stages
Q49: According to the work of sociologist Graham
Q50: Advertising creative personnel tend to be:
A)more concrete
Q51: The proponents of creative advertisements are also
Q52: The proponents of creative advertising argue that:
A)the
Q53: According to the creative process outlined by
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