According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step?
A) Verification/reality
B) Incubation
C) Illumination
D) Preparation/immersion
E) Digestion
Correct Answer:
Verified
Q39: According to D'Arcy Masius Benton & Bowles's
Q40: Ads are often called _.
A)animatics
B)heuristics
C)creative
D)art infusions
E)mnemonics
Q41: An idea develops during the _ step
Q42: According to Young's model of the creative
Q43: The rationalists of creative advertising argue that:
A)all
Q45: The _ step of Young's creative process
Q46: According to the creative process outlined by
Q47: According to Young's version of the stages
Q48: The _ step of Young's creative process
Q49: According to the work of sociologist Graham
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