According to D'Arcy Masius Benton & Bowles's universal advertising standards, which of the following is true of a power idea?
A)It must always use inherent drama while portraying the advertisement.
B)It must always have reference to the final execution.
C)It must avoid being described in simple words or phrases.
D)It must revolve around the clinching benefit.
E)It must avoid centering the ad on consumer benefits.

Question

Quizplus · Accepted Answer

According to D'Arcy Masius Benton & Bowles, a power idea must revolve around the clinching benefit, which is the key benefit that distinguishes the product or service from competitors and appeals to the target audience. While inherent drama and reference to final execution may enhance the power idea, they are not strictly necessary, and using simple language and focusing on consumer benefits can also be effective.

According to D'Arcy Masius Benton & Bowles's Universal Advertising Standards