According to Young's model of the creative process, the _____ step deals with gathering raw material and information through background research and getting absorbed in the problem.
A) problem detection
B) illumination
C) immersion
D) reality
E) incubation
Correct Answer:
Verified
Q37: Which of the following is one of
Q38: A study by Elizabeth Hirschman that examined
Q39: According to D'Arcy Masius Benton & Bowles's
Q40: Ads are often called _.
A)animatics
B)heuristics
C)creative
D)art infusions
E)mnemonics
Q41: An idea develops during the _ step
Q43: The rationalists of creative advertising argue that:
A)all
Q44: According to Young's and Graham Wallas' versions
Q45: The _ step of Young's creative process
Q46: According to the creative process outlined by
Q47: According to Young's version of the stages
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