Leslie, Creative Director for Visionary Ad Agency, Is Observing a Focus

Leslie, creative director for Visionary Ad Agency, is observing a focus group for four-wheel drive SUVs. Before developing the creative brief, Leslie also conducts attitude studies, positioning studies, and lifestyle research studies. In this scenario, Leslie is gathering _____.

A) general preplanning input
B) vendor lock-in data
C) product specific preplanning input
D) channel stuffing reports
E) secondary internal data