_____ research involves anthropologists or other types of trained researchers observing consumers in their natural environments.
A)Neuromarketing
B)Out-group
C)Questionnaire
D)Focus group
E)Ethnographic

Question

Quizplus · Accepted Answer

Ethnographic research involves trained researchers observing consumers in their natural environments, typically led by anthropologists. Neuromarketing involves measuring brain activity, questionnaire research involves asking consumers to complete surveys, and focus group research involves a group discussion moderated by a researcher. Out-group is not a form of research.

_____ Research Involves Anthropologists or Other Types of Trained Researchers