Daniel and Ronald were social researchers who monitored websites, lurked in chat rooms, and hung out in cyber cafés and observed how Internet users act. The users they observed considered the Internet a tool to augment traditional forms of communication. Daniel and Ronald conducted _____ research.
A)e-marketing
B)ethnographic
C)neuromarketing
D)focus group
E)out-group

Question

Quizplus · Accepted Answer

Daniel and Ronald conducted ethnographic research, which involves observing and studying the behavior, culture, and customs of a particular group or community. In this case, they were studying Internet users and their behavior in online communication. E-marketing refers to marketing strategies and techniques that are used specifically for online marketing, while neuromarketing involves the use of neuroscience to understand and influence consumer behavior. A focus group is a research method that involves a small group of people being brought together to discuss and provide feedback on a product or service. Out-group refers to a group of people who do not share similar characteristics, beliefs, or values as the research subjects.

Daniel and Ronald Were Social Researchers Who Monitored Websites, Lurked