The Visionaries, an advertising agency in Boston, is testing a creative idea for a new commercial before moving ahead with the production. To make the test more realistic, it wants to test both the visual layout of the commercial as well as the audio of the message. In which of the following forms should the commercial be tested?
A)Storyboard
B)Animatic
C)Snipe
D)Mnemonic
E)Heuristic

Question

Quizplus · Accepted Answer

An animatic is a rough, animated mock-up of a commercial that includes both visual and audio elements, making it the best choice for testing both aspects of the commercial. Storyboards only visually depict the layout, and snipes and mnemonics are only audio elements. Heuristics are a problem-solving approach, not a form of testing a commercial.

The Visionaries, an Advertising Agency in Boston, Is Testing a Creative