Jack Trout and Al Ries originally described _____ as the image consumers had of the brand in relation to competing brands in the product or service category.
A)brandjacking
B)gladvertising
C)channel stuffing
D)pricing
E)positioning

Question

Quizplus · Accepted Answer

Jack Trout and Al Ries coined the term "positioning" in their book "Positioning: The Battle for Your Mind." It refers to the image or perception that a consumer has of a brand in comparison to its competitors in a particular product or service category. It is how a brand is distinguished in the mind of the consumer.

Jack Trout and Al Ries Originally Described _____ as the Image