Mars Inc., an automaker, hires a popular celebrity, Emma Hunt, as the spokesperson for its "Keep the World Green" campaign, an initiative for preserving trees. The viewers of the commercial perceive Emma as being sincerely interested in citizen initiatives to preserve trees. Emma as a message source is said to have:
A)perceived control.
B)control persuasion.
C)perceived scrutiny.
D)expertise.
E)perceived concern.

Question

Quizplus · Accepted Answer

Emma Hunt's perceived sincerity and interest in the "Keep the World Green" campaign helps her come across with perceived concern as a message source for the audience.

Mars Inc, an Automaker, Hires a Popular Celebrity, Emma Hunt, as as the Spokesperson