An ad headline for Fantasia ice cream in a local newspaper reads, "How can you relive your childhood this summer?" The only other information in the ad is a list of locations of Fantasia ice cream parlors in the city. This ad is:
A)an example of a rational appeal.
B)designed to let the target audience draw their own conclusions.
C)an example of an appeal based on refutation.
D)designed to express a two-sided message.
E)effective irrespective of the context of the advertising medium.

Question

Quizplus · Accepted Answer

The ad is designed to let the target audience draw their own conclusions about how they can relive their childhood this summer by visiting one of the Fantasia ice cream parlors listed in the ad. It does not use a rational appeal or refutation, nor does it express a two-sided message. The effectiveness of the ad may depend on the context of the advertising medium (e.g. the reach of the local newspaper among the target audience).

An Ad Headline for Fantasia Ice Cream in a Local