Companies are willing to pay premium rates to advertise on popular programs such as the Olympic Games and Christmas specials because these televised events:
A)attract only affluent viewers.
B)create positive moods that can make viewers more responsive to commercials.
C)show very few commercials.
D)have low levels of advertising clutter.
E)have effective appeals that are minimized by the cognitive appeal of the commercials.

Question

Quizplus · Accepted Answer

Popular programs such as the Olympic Games and Christmas specials create positive moods and emotions in viewers, which can make them more responsive to commercials. This increases the chances of the advertisement being noticed, remembered, and acted upon. As a result, companies are willing to pay premium rates to advertise during such events.

Companies Are Willing to Pay Premium Rates to Advertise on Popular