The various brands identified as purchase options to be considered during the alternative evaluation process are known as the consumer's:
A)perceptive list.
B)attribution list.
C)neutral list.
D)evoked set.
E)sublimation set.

Question

Quizplus · Accepted Answer

The evoked set is a term used to describe the various brands that are considered during the alternative evaluation process. This set includes the brands that the consumer is aware of, has knowledge about, and has previously considered purchasing.

The Various Brands Identified as Purchase Options to Be Considered