Simplified decision rules such as "Always buy the largest size of the cheapest detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are called:
A)mnemonics.
B)heuristics.
C)cognitions.
D)eruditions.
E)cues.

Question

Quizplus · Accepted Answer

These simplified decision rules are heuristics, which are mental shortcuts used to simplify decision-making processes. Mnemonics are memory aids, cognitions refer to mental processes in general, eruditions are usually associated with scholarly knowledge, and cues are signals or indicators used to guide behavior.

Simplified Decision Rules Such as "Always Buy the Largest Size