While watching TV, James notices a series of truck ads as he wished to buy a new truck. However, he failed to notice several other ads including those promoting cosmetics, snack foods, and sodas. In this scenario, James is exhibiting _____.
A)selective attention
B)selective retention
C)selective exposure
D)selective assimilation
E)selective comprehension

Question

Quizplus · Accepted Answer

Selective attention refers to the process of paying attention to certain stimuli while ignoring others. In this scenario, James selectively paid attention to truck ads while ignoring other ads promoting cosmetics, snack foods, and sodas.

While Watching TV, James Notices a Series of Truck Ads