James, an interviewer, instructs Lily to respond to his questions with the first thing that comes to her mind. James provides Lily with several stimuli such as words, pictures, and ads. With respect to motivation research, James is using a(n):
A)predictive test.
B)in-depth interview.
C)association test.
D)focus group.
E)projective techniquE.In the above scenario, James is using an association test.Association test is a technique in which an individual is asked to respond with the first thing that comes to mind when he or she is presented with a stimulus; the stimulus may be a word, picture, ad, and so on.

Question

Quizplus · Accepted Answer

James is using an association test, which is a type of motivational research technique where a respondent is presented with a stimulus and asked to respond with the first thing that comes to their mind. This allows the interviewer to uncover latent attitudes, beliefs, and motivations that may not be evident through direct questioning.

James, an Interviewer, Instructs Lily to Respond to His Questions