With respect to the consumer decision-making process, the stage that occurs immediately after the problem recognition stage is _____.
A)elaborative rehearsal
B)purchase decision
C)post purchase evaluation
D)information search
E)goal-directed selection

Question

Quizplus · Accepted Answer

The stage that occurs immediately after the problem recognition stage in the consumer decision-making process is information search. This involves the consumer searching for information about potential solutions to the problem identified in the problem recognition stage.

With Respect to the Consumer Decision-Making Process, the Stage That