With respect to motivation research, which of the following is a face-to-face situation in which an interviewer asks a consumer to talk freely in an unstructured interview using specific questions designed to obtain insights into his or her motives, ideas, or opinions?
A)Focus group interview
B)Stress interview
C)Projective interview
D)Coolhunting
E)In-depth interview

Question

Quizplus · Accepted Answer

An in-depth interview is a face-to-face situation where an interviewer asks open-ended and unstructured questions to a consumer to obtain insights about their motives, ideas, or opinions. This method is used for motivation research to understand the reasons behind consumer behavior. Focus group interview is a form of group discussion; stress interview is a technique used to evaluate a job candidate's behavior under pressure; projective interview involves presenting ambiguous images and asking the consumer to interpret them; coolhunting is a method of trendspotting.

With Respect to Motivation Research, Which of the Following Is