Various brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.
A)the consumer's level of sensory input
B)consumer personality
C)the internal information search
D)the consumer's cognitive dissonance
E)echoic memory

Question

Quizplus · Accepted Answer

Scented strips provide a physical stimulus to the consumer's sensory system, influencing their level of sensory input, and increasing the probability that the ad will be perceived.

Various Brands of Perfume Use Scented Strips in Their Ads