The step of the perception process where consumers interpret information based on their own attitudes, beliefs, motives, and experiences is known as:
A)selective attention.
B)selective exposure.
C)selective comprehension.
D)selective retention.
E)selective conditioning.

Question

Quizplus · Accepted Answer

The step of the perception process where consumers interpret information based on their own attitudes, beliefs, motives, and experiences is known as selective comprehension. This step involves consumers assigning their own meanings to the information they have received, based on their pre-existing cognitive structures.

The Step of the Perception Process Where Consumers Interpret Information