In the context of motivation research, _____ are efforts designed to gain insights into consumers' values, motives, attitudes, or needs that are difficult to express or identify by having them project these internal states upon some external object.
A)projective techniques
B)focus interviews
C)assimilation techniques
D)association tests
E)subliminal tests

Question

Quizplus · Accepted Answer

Projective techniques are designed to uncover consumers' hidden or subconscious motivations by having them project these internal states onto some external object, such as a picture or a word. This allows researchers to gain insight into consumers' attitudes, beliefs, and values that may be difficult to express or identify through direct questioning.

In the Context of Motivation Research, _____ Are Efforts Designed