Which of the following best defines perception?
A)It is an associative learning process which helps in associating a product or service with a favorable emotional state.
B)It is the process of presenting a new production process or product into the market and promoting the same to prospective customers.
C)It is the process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world.
D)It is an intense emotional response of a consumer when he realizes that a repressed conflict is about to emerge into consciousness.
E)It is a situation that arises when a consumer's prior product knowledge and buying behavior gets distorted and leads to illegal buying situations.

Question

Quizplus · Accepted Answer

Perception refers to the process by which individuals select, organize and interpret information to create a meaningful picture of the world. It involves both physiological and psychological factors and plays a critical role in shaping consumer behavior. Option A refers to classical conditioning, option B refers to product launch and promotion, option D refers to emotional response, and option E refers to illegal buying situations, which are unrelated to perception.

Which of the Following Best Defines Perception