_____ are the major participants in the integrated marketing communications process who pay for advertising campaigns and promotions.
A) Collateral service providers
B) Clients
C) Advertising agencies
D) Media organizations
E) Special service organizations
Correct Answer:
Verified
Q21: Which of the following is true of
Q22: Which of the following statements is true
Q23: In a decentralized system, a(n) _ is
Q24: In companies which follow a centralized organizational
Q25: Momentum Automobiles, an automobile manufacturer, hires Dreams
Q27: With respect to the major participants in
Q28: From the perspective of a promotional planner,
Q29: Creative Networks is a major participant in
Q30: Jim, an employee of CL Inc., is
Q31: In the ad agency industry, clients refer
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