With respect to the major participants in the advertising and promotions process, which of the following participants include sales promotion agencies, digital/interactive agencies, and public relations firms?

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Quizplus · Accepted Answer

Specialized marketing communications service agencies include sales promotion agencies, digital/interactive agencies, and public relations firms. Advertising agencies focus primarily on creating and executing advertising campaigns, while media organizations provide the channels for distributing those campaigns. Collateral service agencies focus on producing supporting materials such as brochures and packaging. Bait-and-switch marketing service agencies are not a legitimate type of marketing agency.

With Respect to the Major Participants in the Advertising and Promotions