In a decentralized system, individuals who oversee management of the entire product category and focus on the strategic role of the various brands in order to build profits and market share are known as:

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Category managers oversee the management of a product category and focus on the strategic role of various brands to build profits and market share. They are responsible for developing and implementing strategies that enhance the performance of the product category. They work closely with brand managers to develop the product and promotion strategies for each brand within the category. Art directors, account executives, account supervisors, and media planners are roles that are typically found in advertising or marketing agencies and are not specific to decentralized systems.

In a Decentralized System, Individuals Who Oversee Management of the Entire