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Which of the Following Describes a Limitation Associated with the Decentralized

Question 52

Multiple Choice

Which of the following describes a limitation associated with the decentralized organizational structure for advertising?


A) Brand managers are often overqualified and tend to feel superior to product managers.
B) Brand managers are typically from non-management backgrounds.
C) Brand managers do not devote enough attention to short-term planning and administrative tasks.
D) Brand managers often end up competing for management attention, marketing budgets, and other resources.
E) Brand managers typically rely on intuition and often jeopardize the creative activities of the advertising agency.

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