A company that uses an in-house agency might turn its advertising and promotion tasks over to an outside agency in order to:

Question

Quizplus · Accepted Answer

Turning advertising and promotion tasks over to an outside agency can bring in an outside perspective, which can lead to greater objectivity. This can be important for companies that feel that their in-house agency has become too familiar with the products or services they offer.

A Company That Uses an In-House Agency Might Turn Its