A company often uses a decentralized organizational system when:
A) it has multiple divisions and many different products.
B) it does not facilitate a manufacturing or industrial operation.
C) it wants one advertising manager to handle the promotional activities of all the products.
D) it has a top management which is actively involved in day-today decision making.
E) it lacks the ability to handle multiple brands.
Correct Answer:
Verified
Q39: Which of the following is true about
Q40: Which of the following is true of
Q41: Lack of long-term objectivity, flexibility, and creativity
Q42: A major reason why some companies choose
Q43: Which of the following is true of
Q45: Which of the following is a disadvantage
Q46: Which of the following statements explain why
Q47: A company that uses an in-house agency
Q48: Superagencies were formed:
A)because advertisers were disenchanted with
Q49: Which of the following is an advantage
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