Which of the following is true of the problems associated with the centralized organizational structure?
A) It does not enable a transfer of functions and responsibilities associated with advertising and promotions to the brand manager.
B) It does not facilitate coordination with external advertising agencies.
C) It makes it difficult for the advertising department to understand the overall marketing strategy of the brand.
D) It makes it difficult for the brand manager to coordinate with the various departments within the organization.
E) It facilitates disassociation of advertising managers from the category management system.
Correct Answer:
Verified
Q35: A(n) _ is an outside firm that
Q36: Under a decentralized system, the advertising department
Q37: In a centralized organizational structure, the _
Q38: The primary function of most media is
Q39: Which of the following is true about
Q41: Lack of long-term objectivity, flexibility, and creativity
Q42: A major reason why some companies choose
Q43: Which of the following is true of
Q44: A company often uses a decentralized organizational
Q45: Which of the following is a disadvantage
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents