Which of the following is true of an in-house advertising agency?
A) It avoids top management involvement with the marketing communications function.
B) It increases advertising and promotion costs.
C) It provides greater stability.
D) It provides more objectivity and range of services in comparison to outside agencies.
E) It offers more access to top creative talent.
Correct Answer:
Verified
Q38: The primary function of most media is
Q39: Which of the following is true about
Q40: Which of the following is true of
Q41: Lack of long-term objectivity, flexibility, and creativity
Q42: A major reason why some companies choose
Q44: A company often uses a decentralized organizational
Q45: Which of the following is a disadvantage
Q46: Which of the following statements explain why
Q47: A company that uses an in-house agency
Q48: Superagencies were formed:
A)because advertisers were disenchanted with
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