Which of the following statements explain why an organization would want to use an external advertising agency?
A) It reduces advertising and promotional costs for the client.
B) It enables the client to gain more control of the promotional activities.
C) It allows more access to the top management of the client firm.
D) It helps provide a consistent and integrated global brand image.
E) It provides the client with the services of highly skilled individuals.
Correct Answer:
Verified
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Q43: Which of the following is true of
Q44: A company often uses a decentralized organizational
Q45: Which of the following is a disadvantage
Q47: A company that uses an in-house agency
Q48: Superagencies were formed:
A)because advertisers were disenchanted with
Q49: Which of the following is an advantage
Q50: An ad agency that offers its clients
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