A major reason why some companies choose to use an in-house agency is to:
A) maintain creative freshness.
B) reduce advertising and promotions costs.
C) reduce the threat of potential lawsuits.
D) make use of top creative talent.
E) dissimilate brand management and advertising from under one roof.
Correct Answer:
Verified
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Q45: Which of the following is a disadvantage
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Q47: A company that uses an in-house agency
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