Defenders of the Commission System Argue That

Defenders of the commission system argue that:

A) it is generally easier to administer and keeps the emphasis in agency compensation on nonprice factors.
B) it encourages agencies to recommend direct mail, sales promotion, and public relations to their clients.
C) it does not tie agency compensation to media costs.
D) it helps in reducing skyrocketing media costs.
E) it is similar to the fixed-fee method.