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Which of the Following Is True of a Creative Boutique

Question 88

Multiple Choice

Which of the following is true of a creative boutique?


A) They lack media, research, and account planning capabilities.
B) They lack creative personnel such as copywriters and artists.
C) They are headed by a media buying director.
D) They have an inherent disadvantage of being cumbersome and time-consuming.
E) They have lesser access to creative talent.

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