As More Companies Adopt the Integrated Marketing Communications Approach to Their

As more companies adopt the integrated marketing communications approach to their advertising and promotions:

A) they are increasingly concentrating on a mass media strategy as it is relatively cheaper.
B) they are reducing their reliance on mass media advertising that is leading to changes in the way they compensate their agencies.
C) they are likely to move totally to cost-plus compensation systems.
D) incentive systems are becoming less important in compensating agencies.
E) fee agreements and cost-plus systems are generally being avoided in favor of the traditional compensation method.