Venus Corp. is an agency that specializes in providing media services, direct mail, database management, and research services. It also offers creative and production services to its clients. In this scenario, Venus is an example of a _____ agency.

Question

Quizplus · Accepted Answer

Venus Corp. specializes in providing direct mail, database management, and research services which fall under the direct marketing category. The agency also offers creative and production services, which are typically offered by direct marketing agencies. Therefore, Venus Corp. is an example of a direct-marketing agency.