The most effective way for an agency to acquire new business is through:

Question

Quizplus · Accepted Answer

An agency's image and reputation are crucial in the advertising industry, as clients often base their decisions on the agency's previous work and reputation in the market. A positive image and reputation can attract potential clients and help the agency to acquire new business without any solicitation or presentations. A qualitative audit and pricing strategy are important, but they are not as effective in acquiring new business as a good reputation. Solicitation and presentations may work, but they are not as preferred compared to the agency's image and reputation.

The Most Effective Way for an Agency to Acquire New