A _____ audit focuses on the agency's efforts in planning, developing, and implementing the client's advertising programs and considers the results achieved.

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A qualitative audit is focused on assessing the quality and effectiveness of an agency's efforts in planning, developing, and implementing the client's advertising programs. It considers the results achieved, rather than focusing on quantitative measures such as financial performance or social media metrics. A qualitative audit may involve in-depth interviews with key stakeholders, reviewing campaign materials, and analyzing data to determine whether the agency's work has met the client's objectives and effectively communicated its message to the target audience.

A _____ Audit Focuses on the Agency's Efforts in Planning