According to the marketing and promotions process model, in which of the following stages does the company decide the product or service areas and particular markets where it wants to compete?
A)Development of a marketing strategy and analysis
B)Development of the target marketing process
C)Allocation of advertising budget
D)Development of the marketing planning program
E)Creation of a positioning strategy

Question

Quizplus · Accepted Answer

The development of a marketing strategy and analysis involves identifying the company's mission and objectives, analyzing the internal and external environment, and selecting the product or service areas and the particular markets where the company wants to compete. This stage sets the foundation for the rest of the marketing and promotions process.

According to the Marketing and Promotions Process Model, in Which