Venus Finance aired a series of ads that targeted people born after 1980, also known as Generation Y. In this scenario, the company is using a _____ segmentation strategy.
A) geographic
B) demographic
C) socioeconomic
D) behavioristic
E) personality
Correct Answer:
Verified
Q45: Which of the following is a primary
Q46: Division of the market based on age,
Q47: With respect to psychographic segmentation of markets,
Q48: _ divides a market on the basis
Q49: Which of the following is a primary
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Q52: Degree of usage as a basis of
Q53: Which of the following types of segmentation
Q54: Dividing the market on the basis of
Q55: _ segmentation divides consumers into groups according
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