A company that divides its target markets based on their perceived level of loyalty is using:
A)benefit segmentation.
B)geographic segmentation.
C)socioeconomic segmentation.
D)behavioristic segmentation.
E)outlet segmentation.

Question

Quizplus · Accepted Answer

The company is using behavioristic segmentation as they are dividing their target markets based on the customers' perceived level of loyalty, which is a behavioral aspect. Benefit segmentation is based on the benefits that customers seek from a product or service, geographic segmentation is based on the location of customers, socioeconomic segmentation is based on customers' income, education level, and occupation, and outlet segmentation is based on the type of outlet where customers shop. None of these segmentation approaches fit with dividing a target market based on their perceived level of loyalty.

A Company That Divides Its Target Markets Based on Their