_____ has been defined as "the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition."
A)Branding
B)Proximity mapping
C)Drip marketing
D)Segmentation
E)Positioning

Question

Quizplus · Accepted Answer

The definition provided in the question is that of positioning. It involves identifying a unique selling proposition and communicating it to the target market in a way that sets the product or service apart from competitors. Branding refers to the use of a name, symbol, or design to identify a product, while proximity mapping and drip marketing are tactics used in marketing campaigns. Segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics.

_____ Has Been Defined as "The Art and Science of Fitting