According to the market coverage alternatives, _____ involves ignoring segment differences and offering just one product or service for the entire market.
A)bait-and-Switch marketing
B)concentrated marketing
C)micro-marketing
D)neuromarketing
E)undifferentiated marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing involves offering just one product or service for the entire market without considering segment differences. This approach assumes that all customers have similar needs and wants, and focuses on providing a single offering that appeals to the entire market. It is also known as mass marketing.

According to the Market Coverage Alternatives, _____ Involves Ignoring Segment