Momentum, a car manufacturer, positions one of its convertible as "the best natural tanning tool known to man." This scenario would reflect a positioning strategy based on:

Name: Momentum, a car manufacturer, positions one of its convertible as "the best natural tanning tool known to man." This scenario would reflect a positioning strategy based on:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The positioning strategy is based on product attributes and benefits, as it highlights the benefit of natural tanning that the convertible offers.

Momentum, a Car Manufacturer, Positions One of Its Convertible as "The