When travelers think of Gallivant Airlines, an Australian airline, the first thing that comes to their mind is the kangaroo. In the given scenario, the strong association between the kangaroo and Gallivant Airlines indicates that the Airlines is receiving the benefit of positioning by:

Question

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The association of kangaroo with Gallivant Airlines indicates that it is being positioned as a cultural symbol of Australia. This is because the kangaroo is a iconic animal that represents Australia, and the strong association creates a brand image that connects the airline to the country and its culture.

When Travelers Think of Gallivant Airlines, an Australian Airline, the First