Appeal Automobiles introduced a new car into the market. The company stressed that the new car had side door air bags in an attempt to attract new buyers. Its focus on safety illustrates a strategy of positioning by:
A)cultural or national symbols.
B)demographics.
C)price-value.
D)product attributes and benefits.
E)competitor.

Question

Quizplus · Accepted Answer

The focus on the side door air bags highlights the product attributes and benefits, which is a strategy of positioning based on emphasizing unique features and benefits of the product.

Appeal Automobiles Introduced a New Car into the Market